Sales & Marketing
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Impact of Culture on Business Ethics
Businesses in global world are interconnected with each other and practices at organizations for the compliance of business purpose. Organization cannot survive in isolation. The survival of organization depends upon the integration of business codes with the societal ethics and combinely format into an adjoined ethical practices prevailing saturate in market. Business ethics are gaining importance day by day which results into more saturation of business practices. The area of focus in this study is to investigate the effect of culture on ethics. Results proved in light of prior research that culture significantly effect on business ethics. Therefore it is very important need to give awareness to the employees so that firms can follow the ethics codes for doing business in good ethical ways.
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The Impact of Advertising on Fund Flows in Alternative Distribution Channels
Existing literature demonstrates a positive relationship between advertising and subsequent mutual fund flows. While this relationship is hardly unexpected, it has only been addressed in a limited fashion. This work seeks to explore the issue in greater depth by examining both fixed income and equity funds, by separating load and no-load funds, and by using a richer empirical model. Our findings support the accepted relationship in general, but indicate that the response by investors differs between fund types (equity vs. fixed income) and the direct (no-load) and broker-sold (load) markets. Finally, we provide evidence that earlier findings are contingent upon the sample of funds selected as well as the empirical specification.
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The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma
Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need to balance exploratory and exploitative strategies.
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Multi Channel Service Delivery Journals - Getting the Loyal Customer
Getting Customers the Service They Want, Where and When They Want It. Best-in-Class organizations leverage multiple channels to eliminate unnecessary service calls, but are most interested in enveloping customers with effective service information via the channels where customers prefer to receive service information. As a result of connecting with customers, these organizations are outperforming peers with regards to key customer-facing and financial metrics.
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Online Business Success Guide - Creating Consumer Confidence
The White Paper released by VeriSign is a one of secret Internet Marketing Success, this journal will guide you to create consumer confidence, learn 10 techniques to establish trust and credibility on your web site. Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases.
Internet Marketing Journal - Guide to Get Traffic and Maximize Profits
Exclusive paper from Fathom SEO, provides important information for Internet marketer specialist to lead them become a successful online marketer. This guide explains 3 core steps how to get traffic, convert visitors and measure revenue drivers. Register for FREE! and maximize your company profits on Advertising online.
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